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Business analysis methodology for the implementation of information systems in telecommunication enterprises
Neničková, Hana ; Čapek, Jan (referee) ; Koráb, Vojtěch (referee) ; Molnár, Zdeněk (referee) ; Koch, Miloš (advisor)
The topic of the thesis is to build a business analysis methodology for the implementation of information systems in telecommunication enterprises in Czech Republic. This methodology is composed by qualitative research - grounded theory, supplemented by quantitative research and secondary research using an available literature. In the preparation of the methodology I have used the current needs of telecommunications companies, which are characterized mainly by high dependence on information systems, high flexibility, competition and shortening of the corporate strategy timeline. Business analysis in the telecommunications is mainly based on the strategic objectives and its task is to compile and analyze the business requirements that should be reflected in the new (upgraded) information systems while transforming strategic objectives into specific requirements for the operation of this system. Those systems should help fulfill strategic objectives. The thesis is divided into two parts. In the first, theoretical part I was focuses mainly on the definition of terms, as well as the general methodology for conducting business analysis and their relationships with process and project management used in the implementation of information systems in telecommunications. Also I identified and explained the used research methods. The second part is focused on primary research. To obtain data the research was carried out interviews with 18 respondents from the telecommunications industry and their statements were subjects for quantitative and qualitative research. The data obtained were conceptualized, categorized and then coded into the resulting methodology. The thesis also includes a proposal for the use of the methodology in theory, practice and teaching.
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Self-concept of Contemporary Czech Sports Journalists
Chladová, Marta ; Němcová Tejkalová, Alice (advisor) ; Waic, Marek (referee) ; Waschková Císařová, Lenka (referee)
The profession of sports journalists, according to the literature, is in various ways outside the standards of journalistic practice. The content, form and importance of their work is often questioned. Sports editorial offices tend to work according to rules that are not typical of the rest of the media; they operate in a 'world of their own'. This dissertation reveals how sports journalists themselves perceive their profession. The qualitative research, based on in-depth interviews with former and active sports journalists from different types of media, describes their work in general terms and highlights the unique features of the profession that might enlighten their position in the journalistic hierarchy and identify any specifics that the journalists themselves perceive as relevant. The grounded theory method has been used for the analysis, through which the thesis defines the central and other major themes that resonate in and out of academia and co-create the image of sports journalists. The main aim of the research is to answer the question what the professional self-concept of Czech sports journalists is. The dissertation is a summary of findings concerning the everyday life of Czech sports journalists, with an emphasis on the characteristics of the key specifics of their profession and...
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Self-concept of Contemporary Czech Sports Journalists
Chladová, Marta ; Němcová Tejkalová, Alice (advisor) ; Waic, Marek (referee) ; Waschková Císařová, Lenka (referee)
The profession of sports journalists, according to the literature, is in various ways outside the standards of journalistic practice. The content, form and importance of their work is often questioned. Sports editorial offices tend to work according to rules that are not typical of the rest of the media; they operate in a 'world of their own'. This dissertation reveals how sports journalists themselves perceive their profession. The qualitative research, based on in-depth interviews with former and active sports journalists from different types of media, describes their work in general terms and highlights the unique features of the profession that might enlighten their position in the journalistic hierarchy and identify any specifics that the journalists themselves perceive as relevant. The grounded theory method has been used for the analysis, through which the thesis defines the central and other major themes that resonate in and out of academia and co-create the image of sports journalists. The main aim of the research is to answer the question what the professional self-concept of Czech sports journalists is. The dissertation is a summary of findings concerning the everyday life of Czech sports journalists, with an emphasis on the characteristics of the key specifics of their profession and...
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Experiencing Parenthood in the Global South Countries: Exploratory Research of Everyday Experiences
Kahleová, Diana ; Novotný, Josef (advisor) ; Medová, Nikola (referee)
The thesis examines the everyday experiencing of parenthood in the context of Global South. The aim of this study is to explore the practices and experiences of specific parents and to find out which factors have impact on the differences between them in a certain space. Among others, the study is inspired by perspectives of everyday geography and feminist geographies, and it aspires to reflect on the inequalities via examined topics. There are four main topics studied in this research: division of childcare, child feeding, changing children' diapers and mobility of parents with children. Trough examining them the paper tries to highlight role of the space. The study focuses on parents of newborns and toddlers, i. e. the first three years of parenthood. The data collection was done by conducting semi-structured interviews with 23 parents in total with experiences with parenthood from 15 different African, Asian and Latin-American countries. The study has an exploratory character and follows the methodological principles of the Grounded theory. Through constant comparison of knowledge based on the answers of the interviewees and also the context of "developed countries" (mostly related to the Czech Republic) the thesis examines factors which impact experiencing parenthood in the context of the...
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Marketing Communication Development on the Czech Second Hand Fashion Market
Ševčíková, Karolína ; Ježková, Tereza (advisor) ; Konrádová, Marcela (referee)
The aim of this bachelor's thesis is to examine the second-hand fashion market in the Czech Republic from the perspective of marketing communication, which has not yet been used for this topic. In the theoretical part of the thesis, the meaning of secondhand fashion is defined from various perspectives, which were used to compile in-depth interviews with people who are in charge of communication in the Czech second-hand shops. Furthermore, the theoretical part deals with the validity that applies to the marketing of brands and points out the limits of the application of these well-established procedures to the second-hand market. The interviews were evaluated using grounded theory and point out current obstacles and opportunities of marketing communication of second-hand fashion shops in the Czech environment.
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Visual representation of the climate change in online news
Čermáková, Kristýna ; Lábová, Sandra (advisor) ; Silverio, Robert (referee)
The thesis focuses on journalistic photography in news articles about climate change. In the theoretical part it anchors concepts such as the effects of climate change and its impact on society, explains the workings of stereotypes and solution journalism. It also focuses on fixing the definition of environmental photography and describes the workings of newsrooms, gatekeeping and agenda setting. It will then use a form of mixed quantitative and qualitative research to answer the research question of what photographs are selected for articles about climate change around the world. In the quantitative part, it will use content analysis to map three hundred photographs from three Czech media outlets, A2larm.cz, Novinky.cz and Seznazpravy.cz. The thesis will explore the hypotheses that visually impressive photography will have more space regardless of the weight of the topic, and that stereotypical methods of sampling will predominate when using illustrative images. The qualitative part will answer the research question through three semi-structured interviews and then form a conclusion in the form of an grounded theory. This will reflect on the relationship of Czech newsrooms to the use of photography as an information medium for climate change issues, the possible agenda setting or the journalist's...
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Speech therapy prevention for the natural development of pre-school children
VONDRÁKOVÁ, Kateřina
The bachelor thesis is focused on the issue of (not) using the offer of speech therapy prevention by parents of children with impaired communication skills. The theoretical part defines basic concepts such as speech therapy, speech therapy, impaired communication ability, speech development (risks that may manifest in speech development) and articulation. It relies on available professional sources in the field of speech therapy. The practical part is carried out using the method of qualitative research and contains semi-structured interviews with parents. The main goal is to find out the answer to the research question: "How active is the interest on the part of parents and what is the main reason for parents to seek professional help?" Specifically, it is a research in a kindergarten in South Bohemia.
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Požadavky podniků na odbornost studentů týkající se environmentálních znalostí a nabídka nových odborníků na trhu práce - příklad Jihočeského kraje
BUCHTELE, Roman
The subject of the presented dissertation thesis is a description of the position of graduates and workers with environmental knowledge in the labour market, which is derived from environmental education at universities and the demands of companies for a new type of employees with an overlap into environmental contexts. The main objectives of the thesis aimed to determine the impact of teaching environmental and sustainable development topics and the influence of students' pro-environmental attitudes on their future career decisions. A further aim of the thesis was to determine the extent to which elements of the green economy are incorporated into corporate strategies, and whether a change in corporate strategy affects their demand for new environmental qualifications of the workforce. In other words, whether there is a demand for new types of professionals with an overlap into environmental contexts. The main research is divided into two parts and the research methods are based on both quantitative and qualitative approaches. The basis of the quantitative research represents a questionnaire survey at the level of university students studying fields with an environmental focus. The qualitative research is applied among businesses. The respondents are managers and other representatives of enterprises that can be classified as green economy. The method used for the qualitative research is Grounded Theory.
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How schools can motivate students into reading
Smrčková, Eva ; Laufková, Veronika (advisor) ; Starý, Karel (referee)
This work focuses on child readers, specifically on their motivation to read. We still have many children who like to read, but there are also more and more children who are not very interested in books. The motivation of children is important from the toddler age, when they listen to their first children's books being read to them at home. The chosen research goal, through the research method of open interviews, namely with teachers, students and a child psychologist with experience in a pedagogical-psychological consultancy, is to map the factors thanks to which children can naturally gradually learn to be independent readers. The method of content analysis was used to analyze the data from the interviews. The results show that gender plays an important role in reading motivation, with girls preferring romantic stories and boys preferring adventure and action stories. Furthermore, the illustrations play an important role, helping to develop the imagination of the readers. In the case of illustration and its role in reading literacy, the results divide potential child readers into two imaginary camps, where some prefer illustrations precisely for the development of their imagination, and others, on the contrary, avoid illustrations with the explanation that they hinder their own imagination. And...
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The Problem of Regional Identity in Vorpommern.
ALMS, Judith Marie
The thesis assesses the influence of a regional development project on regional identity and vice versa. It is carried out on a project in the historic region Vorpommern in the north-east of Germany. The concept of regional identity by Anssi Palais is adopted. The qualitative case study on a development project in the district Peenetal/Loitz works with methods of grounded theory.
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